Marketing · Built for the hobby

Marketing for Card Shops & Breakers

Most agencies have never watched a PYT break or run a Whatnot show. We have. Mellenade is a working breaker and shop in Memphis — so the marketing we build is made to drive real sales and real streams, not vanity metrics.

Get your free growth plan How it works
  • Streams & sales
  • Hobby-native
  • National reach

Why Mellenade

Marketing that actually gets the hobby

You shouldn't have to explain what a case hit, a rip, or a green-light show is to the people running your ads. We live it every week — and we've got a full marketing company in the family to back it up.

We run a real card business

Breaks, repacks, grading, trade nights, an actual shop. We market the hobby the way it really moves — on Whatnot, TikTok, and in the group chats.

Backed by a full agency

Our sister company Mellenology is a complete marketing firm — brand, SEO, paid ads, web, and HubSpot — with a dedicated sports card practice.

Sales & streams, not vanity

Followers are nice. Buyers, bidders, and repeat customers are the point. Every play is tied to revenue or stream growth.

Memphis-based, national reach

Rooted in Memphis with the team and tools to grow shops and breakers anywhere in the country.

What we help with

Built for shops, breakers & hobby brands

Pick the pieces you need, or let us build the whole plan. Heavier campaigns are run hand-in-hand with our sister agency, Mellenology.

Live-Stream Growth

Get more eyes, bidders, and regulars on your Whatnot, Fanatics Live, and TikTok shows — from promo to retention.

Social Content

TikTok, Instagram, and Facebook group content that shows off pulls, builds hype, and keeps your audience coming back.

Brand & Identity

A look that's unmistakably yours — across stream overlays, packaging, merch, and your storefront. Pairs with our Store Branding Kits.

Website & SEO

Get found for "sports card breaks," "card shop near me," and your products — with a site built to convert browsers into buyers.

Paid Ads (PPC)

Google and Meta campaigns that put your breaks, boxes, and shows in front of the right collectors — and bring them back.

Email & Automation

Turn one-time buyers into regulars with email, abandoned-cart, and break-reminder flows — powered by HubSpot through Mellenology.

Our sister company

Powered by Mellenology

Mellenade and Mellenology share a roof in Memphis — and a family. Mellenology is a full-service marketing company (Fractional CMO, brand strategy, SEO, PPC, social, web design, and HubSpot) and, unlike most agencies, it runs a dedicated Sports Card Marketing practice.

That's the difference: you get hobby insiders who actually break and sell cards, plus a seasoned marketing team that knows how to scale a business. Build the plan with us, then run it yourself or have the team handle execution — your call.

Book a free call → Sports Card Marketing Visit Mellenology

How it works

Grow your shop in 3 steps

  1. Book a free consult

    Tell us about your shop or stream, your goals, and what's getting in the way. No pressure, no jargon.

  2. Get a custom growth plan

    We map out the moves that fit your business and your budget — built around real sales and stream growth.

  3. Run it (or we will)

    Take the plan and run with it, or have our team and Mellenology handle the execution. Either way, we've got you.

Questions

Marketing services FAQ

What makes your marketing different from a regular agency?

We're hobby insiders. Mellenade is a working breaker and card shop, so we already understand Whatnot shows, PYT breaks, repacks, grading, and how collectors actually buy. Layer on our sister agency Mellenology — a full marketing firm with a dedicated sports card practice — and you get people who get the hobby and know how to scale a business.

Who is Mellenology?

Mellenology is our sister marketing company, based at the same Memphis address. It's full-service — brand strategy, SEO, paid ads, social, web design, and HubSpot — and it runs a dedicated Sports Card Marketing practice. We bring them in for the heavier marketing work so you get agency-level execution with hobby-native strategy.

Do I have to buy or break with Mellenade to work with you?

Not at all. These services are open to any card shop, breaker, or hobby brand — whether or not you've ever bought a thing from us.

Do you just give advice, or actually run the marketing?

Either one. We build the plan together, and from there you can run it in-house or have our team and Mellenology manage the execution. You stay in control of how hands-on you want to be.

Do you only work with shops in Memphis?

No — we're based in Memphis but work with shops and breakers across the country. The hobby is national, and so are we.

How do we get started?

Grab your free growth plan using the form below, or book a call directly with the Mellenology team. We'll take it from there.

Ready to grow your shop or stream?

Let's build a plan that drives real sales and real viewers — from people who actually break cards.

Get your free growth plan Book a call

Get started

Request your free growth plan

Tell us about your shop or stream and what you want to grow. We'll get back to you with next steps.

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